Our Story

Honest, effective, and uncomplicated beauty 

Long before clean beauty became a movement, Aloette was built on the benefits of organic aloe vera.  What began as our founder’s mission to support her family grew into a passion for empowering women through effective, aloe-powered skincare—a purpose that continues to guide every formula we create today. We believe great skincare starts with quality ingredients, which is why we use high-performance botanicals, formulate with purpose, and never compromise on clean, effective skincare.

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A Community 40+ Years in the Making

Healthy skin can transform confidence, which is why Aloette has been dedicated to sharing effective, aloe-powered skincare since 1978. Built on authentic connections and real recommendations, our community-driven approach goes beyond skincare. Through trusted relationships, we help people discover clean beauty solutions, build confidence, and support one another. Together, our consultants, customers, and advocates have created a thriving community united by the belief that healthy skin helps unlock your best self.

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Farm to Jar: Beauty That Begins at the Source

We believe exceptional skincare starts with exceptional ingredients. 

Through our Farm to Jar philosophy, we carefully source premium botanical ingredients and bring them from cultivation to formulation with minimal compromise. By combining naturally derived ingredients with proven skincare science, we create products that deliver visible results while remaining true to our clean beauty standards. 

COMPANY TIMELINE

1978 - The Beginning

Aloette was founded on a simple belief: beauty should be honest, effective, and uncomplicated — with aloe at the core of every formula.

1980 - Canada Launch

Aloette expanded into Canada, bringing its aloe-powered approach to a growing community.

1998 - Astral Acquisition 

Aloette entered a new phase of growth following its acquisition by Astral Health & Beauty, expanding innovation while staying true to its roots.

2000 - Platinum Line Launch 

The Platinum collection launched, introducing more advanced, results-driven skincare built on aloe.

2012 - Social Selling Begins 

Aloette adopted a social selling model, creating new opportunities to share and grow the brand through community.

2024 - Beauty Blueprint & Skin Studio at Home 

Aloette launched a new at-home experience designed to bring simple, spa-like skincare into everyday routines.

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