Face

PÜR Minerals 4-in-1 Sculpting Concealer is a vegan, cruelty-free concealer that combines buildable medium-to-full coverage with skincare-focused ingredients. The lightweight, creamy liquid concealer is formulated to deliver a natural, second-skin finish that feels comfortable and crease-free while it covers, brightens, plumps, and corrects. 

Formulated with Ceretin Complex, a blend of retinol and ceramides, helps smooth and refine the look of skin texture and fine lines. Sodium Hyaluronate helps lock in moisture for plumper-looking skin. A superfood blend with Turmeric and Elderberry supports brightening and environmental defense, while an Energy Complex featuring Green Tea, Ginseng, and Vitamin B helps promote a more radiant appearance. Caffeine is included to help revitalize the look of tired skin, especially in the undereye area, and Shea Butter Extract contributes additional conditioning benefits. 

In an independent two-week user trial with 45 participants, 97.8% said 4-in-1 Sculpting Concealer brightened and concealed discoloration, while 9 out of 10 agreed it color corrected, reduced the appearance of dark circles and redness, provided coverage, and looked natural on the skin. 

NET WT. 0.13 oz / 3.76 g 

Ideal For: 

Ideal for all skin types, especially those looking for buildable medium-to-full coverage concealer that brightens and conceals dark circles, redness, and discoloration while smoothing the look of fine lines, plumping with hydration, and delivering a natural, crease-free second-skin finish. 

Your Selfie-Ready Essential – redefine complexion perfection with this clean, skincare-infused foundation and concealer in one. Featuring an innovative dual-applicator—pump for all-over coverage and doe foot for targeted concealing—Love Your Selfie makes achieving your perfect look effortless. Infused with Ceretin Complex, Lingonberry Extract, and an Energy Complex of ginseng, green tea, and vitamin B, this longwear formula helps smooth, protect, and revitalize while instantly masking blemishes and imperfections.

Channel your inner bronzed beach babe with an instant pick-me-up that will have you looking fresh-faced and glowing. Our cult-classic Mineral Glow gives you that healthy-looking, just-back-from-the-beach radiance all year long without damaging skin. The luminous, universally-flattering skin-perfecting powder adds a golden, sun-kissed sheen to the skin for an enviably warm glow that’s long-lasting and never orange or glittery. The dual-use vegan formula is buildable and can easily double as an everyday contour. Infused with powerful antioxidants and good-for-your-skin ingredients, like our skin-perfecting Ceretin Complex and skin-nourishing Energy Complex, Mineral Glow keeps skin looking healthy and radiant with or without makeup. Compact and easy to use, it's the perfect finishing powder to add warmth and dimension for all skin tones.

Simplify your beauty routine and instantly give cheeks and lips a complexion-boosting, monochromatic pop of colour with this multipurpose Plush Rush Blush Stick from sister brand butter LONDON! In a mistake-proof stick that does more for you, the lightweight, 2-in-1 buttery smooth formula seamlessly applies, blends and melts into skin for a soft-focus, natural-looking finish in 4 universally flattering shades. Packed with moisturizing Shea and Mango butters and enriched with Plumping Peptides, the skin-nourishing cheeks and lips makeup stick helps give the appearance of accentuated cheekbones and fuller-looking lips with a long-lasting, stay-true warm nude colour. Flawlessly touch up on the go—the portable beauty stick easily fits into your purse or makeup bag for travel. The luxe Champagne scent is a sweet added bonus.

Create a naturally perfected complexion with Be Picture Perfect 12-Hour Demi-Matte Liquid Foundation. This long-wearing liquid foundation delivers up to 12 hours of comfortable, buildable coverage while helping blur imperfections, minimize the appearance of uneven texture, and promote a smooth, photo-ready finish. The lightweight demi-matte formula balances shine without looking flat, making it ideal for all skin types. 

More than just makeup, this skincare-infused foundation is powered by niacinamide, ceramides, green tea extract, blue agave extract, ginseng, retinol, and shea butter to help nourish the skin while improving its overall appearance with continued use. Whether you're creating an everyday natural look or full-coverage glam, Be Picture Perfect blends seamlessly for a flawless complexion that looks as good at the end of the day as it does when first applied. 

Better Angles Smoothing Aloe Vera Concealer is your multitasking complexion essential for concealing, brightening, and sculpting with a naturally flawless finish. This creamy, buildable concealer blends seamlessly to help disguise dark circles, blemishes, redness, and uneven skin tone while delivering lasting hydration. Infused with nourishing aloe vera, squalane, grape seed oil, jojoba seed oil, and shea butter, the formula helps moisturize and comfort skin while supporting a healthier-looking complexion over time. Lightweight yet highly pigmented, Better Angles layers beautifully under or over foundation without settling into fine lines, making it perfect for everyday wear and all skin types.

Create a healthy-looking glow with Aloette Cheek Color, a versatile collection of silky powder blushes, bronzers, and highlighters that blend effortlessly for seamless, natural-looking color. Available in flattering shades—from soft pinks and warm bronzes to luminous highlighters—each formula is enriched with skin-loving vitamins to help skin look fresh while delivering smooth, long-lasting wear. 

The finely milled powder applies evenly without looking patchy or chalky, allowing you to customize your look from a subtle flush to more defined color and dimension. Whether you're adding warmth with Natural Bronze, creating a rosy glow with Rose Petal or Moscato, or highlighting your favorite features with Diamond Highlighter, Cheek Color provides buildable pigmentation that enhances every makeup look. 

Create the perfect canvas for flawless makeup with Flawless HP Primer, Aloette's lightweight color-correcting face primer. Designed with a soft yellow tint, this illuminating primer helps neutralize the appearance of age spots, redness, and uneven skin tone while creating a smooth base for long-lasting makeup application. 

Its light-diffusing formula helps blur the appearance of pores and imperfections while leaving skin looking brighter, healthier, and more radiant. Infused with grapefruit, mandarin, tangerine, and peppermint oils, Flawless HP Primer refreshes skin with a lightweight feel that never feels heavy or greasy. 

Wear it alone for a naturally luminous complexion or under your favorite Aloette foundation to improve makeup application and help your look stay fresh throughout the day. Suitable for all skin types, Flawless HP Primer simplifies your routine by combining color correction, smoothing, and radiance in one effortless step. 

This versatile blotting stick instantly mattifies and perfects without over drying the skin, leaving you with a shine-free look that’s comfortable. Use it before makeup application as a mattifying primer or on-the-go for touchups throughout the day. Breakthrough shine doesn’t stand a chance!

Perfect your look with Translucent Veil Setting Powder, a lightweight finishing powder that helps set makeup while creating a naturally smooth, soft-focus finish. This finely milled translucent formula minimizes the appearance of pores, softens the look of fine lines, and helps reduce excess shine without leaving skin looking dry or cakey. 

Infused with Aloe Vera, Green Tea, Vitamin E, and Jojoba Oil, it provides antioxidant support while helping skin feel comfortable throughout the day. The universal translucent shade blends seamlessly into most skin tones, making it ideal for setting foundation, touching up makeup, or wearing alone for a naturally perfected complexion. Whether you're looking to extend makeup wear or achieve a flawless matte finish, Translucent Veil delivers a polished look with every application. 

Simplify your beauty routine with Ultra Finish Foundation, Aloette's multitasking powder foundation that works as a foundation, concealer, and finishing powder—all in one compact. Formulated with micronized mineral pigments, this lightweight formula delivers smooth, buildable coverage that blends seamlessly into skin for a naturally flawless finish without looking heavy or cakey. 

Whether you're looking to blur imperfections, even skin tone, or reduce shine, Ultra Finish Foundation provides customizable coverage that feels comfortable and looks fresh throughout the day. Its long-wearing formula helps minimize the need for touch-ups, making it the perfect choice for busy mornings, travel, and everyday wear.