Products

Your Selfie-Ready Essential – redefine complexion perfection with this clean, skincare-infused foundation and concealer in one. Featuring an innovative dual-applicator—pump for all-over coverage and doe foot for targeted concealing—Love Your Selfie makes achieving your perfect look effortless. Infused with Ceretin Complex, Lingonberry Extract, and an Energy Complex of ginseng, green tea, and vitamin B, this longwear formula helps smooth, protect, and revitalize while instantly masking blemishes and imperfections.

PÜR Minerals 4-in-1 Sculpting Concealer is a vegan, cruelty-free concealer that combines buildable medium-to-full coverage with skincare-focused ingredients. The lightweight, creamy liquid concealer is formulated to deliver a natural, second-skin finish that feels comfortable and crease-free while it covers, brightens, plumps, and corrects. 

Formulated with Ceretin Complex, a blend of retinol and ceramides, helps smooth and refine the look of skin texture and fine lines. Sodium Hyaluronate helps lock in moisture for plumper-looking skin. A superfood blend with Turmeric and Elderberry supports brightening and environmental defense, while an Energy Complex featuring Green Tea, Ginseng, and Vitamin B helps promote a more radiant appearance. Caffeine is included to help revitalize the look of tired skin, especially in the undereye area, and Shea Butter Extract contributes additional conditioning benefits. 

In an independent two-week user trial with 45 participants, 97.8% said 4-in-1 Sculpting Concealer brightened and concealed discoloration, while 9 out of 10 agreed it color corrected, reduced the appearance of dark circles and redness, provided coverage, and looked natural on the skin. 

NET WT. 0.13 oz / 3.76 g 

Ideal For: 

Ideal for all skin types, especially those looking for buildable medium-to-full coverage concealer that brightens and conceals dark circles, redness, and discoloration while smoothing the look of fine lines, plumping with hydration, and delivering a natural, crease-free second-skin finish. 

PÜR Minerals Big Look Extreme Mascara with Argan Oil lifts, lengthens, and volumizes lashes while delivering silky, rich pigment for a wispy, false-lash effect. The lightweight, buildable formula coats lashes evenly, creating fuller-looking lashes without clumping, flaking, or smudging. 

Powered by Argan Oil, rich in omega-3 fatty acids and antioxidants, the formula helps condition lashes and support overall lash health. Vitamin E helps moisturize and improve lash flexibility, while Nylon-12 fibers help attract to each lash to enhance length and volume. 

The rounded, clump-resistant brush evenly coats lashes, including hard-to-reach inner and outer corner lashes — for smooth, defined, lifted results. The nourishing formula builds easily, allowing you to layer from soft, everyday definition to bold, dramatic volume without stiffness or heaviness. 

Ideal For:  

Ideal for all lash types, especially those looking for buildable volume and length with conditioning benefits, a wispy false-lash effect, and a lightweight formula that layers easily without clumping or flaking. 

Elevate your skincare routine with this invigorating, yet gentle cleanser that helps break down dirt, oil, and impurities without stripping the skin of essential moisture. Forever Clean has an antioxidant-rich formula with ingredients such as Green Tea and Aloe that help hydrate and soothe the skin. This Gentle Cleanser is also formulated with Butterfly Bush Extract which helps protect the skin from visible blue light for added protection. Forever Clean is perfect for daily use as it helps reduce the appearance of an uneven skin tone and premature aging for a renewed, healthier-looking appearance.   

PUR created the perfect nourishing superfood Rejuvenating Lip Treatment to use both during the day and night. The advanced luxurious formula nourishes and moisturizes your lips, creating a softer and smoother-looking pout. The exclusive metal tip dispenses the moisture-rich formula and creates a cooling effect.

Give your lips a juicy wash of natural-looking pink with PÜR Glossy Lip Tint in Strawberry Sorbet. This lightweight, non-sticky tinted lip oil combines sheer, buildable color with nourishing hydration and a high-shine finish for lips that look softer, smoother and visibly fuller.

The cushion-like flat applicator hugs the natural curves of the lips for smooth, even application. Wear Strawberry Sorbet alone for a fresh, effortless pop of color, or layer it over your favorite lip liner or lipstick for added shine and dimension.

Formulated with skin-loving ingredients, including Jojoba Oil to hydrate, Vitamin E to condition and moisturize, and Pomegranate Extract to help care for lips. Sunflower Seed Oil also helps protect against environmental stressors.

Ideal for all lip types, especially dry or thin-looking lips, this vegan and cruelty-free formula delivers comfortable, glossy color without a sticky feel.

Achieve a more radiant-looking glow with this multitasking serum that helps brighten the appearance of skin. Formulated with age-defying Niacinamide, Vitamin C, hydrating Squalane and a Superfood Blend of ingredients, like Kale, Spinach, Aloe, and Lavender, these powerhouse drops help reduce the appearance of dark spots while keeping skin looking smooth, even, and moisturized

PÜR Minerals Joystick Exfoliating Deep Pore Clay Cleansing Stick is a multitasking cleanser designed to deep clean, exfoliate, and purify skin in one simple step. The convenient solid stick glides directly onto damp skin and foams on contact, helping remove dirt, oil, and impurities for a smoother, brighter-looking complexion. 

Powered by Charcoal Powder and Moroccan Lava Clay, this purifying formula helps draw out pore-clogging buildup and excess oil, making it especially helpful for congested and acne-prone skin. Diatomaceous Earth provides gentle physical exfoliation to smooth the feel of skin, while Jojoba Seed Extract and Glycerin help keep skin comfortable and hydrated after cleansing. 

1.7 oz / 50 mL 

Ideal For: 

Ideal for all skin types, especially those with congested, oily, or acne-prone skin looking for a multitasking product to help detox and purify pores, gently exfoliate, and smooth the appearance of skin. 

Say goodbye to overgrown, dry-looking cuticles with Melt Away™ Cuticle Exfoliator, a fast-acting treatment that gently exfoliates and softens the cuticle area without the need for clipping. The easy-to-apply formula works in approximately 60 seconds to help remove dry, overgrown cuticles for softer, healthier-looking nails.

Formulated with plant-based conditioning ingredients, including Irish Moss (Carrageenan Extract), which helps soften cuticles, and Potassium Hydroxide, which gently exfoliates, Melt Away helps make it easier to push cuticles back with consistent use.

Its convenient brush-on application goes on easily, just like your favorite butter LONDON nail lacquer, making professional-looking cuticle care simple at home. The result? Neater-looking cuticles and a more polished manicure—without cutting.

100% cruelty-free and 10-free, formulated without formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP.

Channel your inner bronzed beach babe with an instant pick-me-up that will have you looking fresh-faced and glowing. Our cult-classic Mineral Glow gives you that healthy-looking, just-back-from-the-beach radiance all year long without damaging skin. The luminous, universally-flattering skin-perfecting powder adds a golden, sun-kissed sheen to the skin for an enviably warm glow that’s long-lasting and never orange or glittery. The dual-use vegan formula is buildable and can easily double as an everyday contour. Infused with powerful antioxidants and good-for-your-skin ingredients, like our skin-perfecting Ceretin Complex and skin-nourishing Energy Complex, Mineral Glow keeps skin looking healthy and radiant with or without makeup. Compact and easy to use, it's the perfect finishing powder to add warmth and dimension for all skin tones.

PÜR Minerals On Point Eyeliner Pencil delivers high-pigment, soft, buildable definition in an easy-to-use gel pencil that glides on smoothly for everyday looks or more dramatic lines. The long-wearing, smudge-resistant formula offers flexible application—blend for a softer effect or define with precision for bold, high-impact results. 

The creamy, blendable formula is infused with skin-loving ingredients like Mango Seed Butter to deeply hydrate the look of skin and Olive Oil to help soothe and condition the delicate eye area, so it feels comfortable through wear. Designed for real results and everyday ease, this multitasking eyeliner delivers high-performance color with long-lasting wear that stays comfortable throughout the day. The built-in sharpener makes it simple to keep the tip precise anywhere, anytime—no extra tools needed.

It’s a practical, premium-feeling eyeliner pencil that combines high pigment payoff, smooth application, conditioning ingredients, and smudge-resistant wear for effortless definition in your daily makeup routine. 

0.4 g / 0.014 oz 

Moisturize and soften the appearance of lips with this ultra-hydrating Creamy Lip Chubby! This self sharpening, jumbo Silky Pout lip pencil is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your delicate lips, while strutting your PÜR-fect pout with a natural flush of pigment-rich lip color.